Ideas from the work.
Practical thinking for the people who sell, shape and deliver client websites. The technical choices, team decisions and independent work behind a better outcome.
For the next client brief.
SEO after AI answers: what an agency should actually change
A practical SEO and AI search framework for agencies: preserve technical foundations, publish evidence worth citing, and measure beyond rankings.
Read the note ↗
The client has an AI-built website. What happens next?
A practical agency checklist for taking over an AI-generated website without guessing at ownership, code quality, accessibility or launch readiness.
Read the note ↗
A design handoff that can actually be built
How studios can keep an ambitious visual concept while giving web developers the responsive behavior, content rules and states needed to build it well.
Read the note ↗
When an agency needs a web partner, not another full-time hire
A practical way to decide when a senior external web specialist should join the project team, and how to protect the client relationship.
Read the note ↗
Choose the platform before the first polished mockup
A decision framework for agencies choosing WordPress, a visual builder or a static site before a client design becomes expensive to implement.
Read the note ↗
Who owns the hosting after the client site launches?
The hosting, access, backup and support questions agencies should settle before handing a website to a client.
Read the note ↗
Independent work without becoming always on
A grounded look at digital nomad life, freelance web work and the systems that make location flexibility compatible with reliable client delivery.
Read the note ↗
Technical SEO before the content calendar
What an agency should check before investing in more articles for a client website that may have indexing or site structure problems.
Read the note ↗
Why a bridge leads Smallroom
A cyclist, Budapest’s Liberty Bridge and a way of thinking about independent creative work supported by sound technical foundations.
Read the note ↗Earlier interests.
Some ideas stay with you long after you first encounter them. A road photograph, Estonia's digital transformation and a question about the life you build around independent work still shape the way I think about technology and creative work.
Bring the brief.
I work with agencies, studios and independent creatives on the web work their clients need.
Start a conversation ↗